New Consortium Drives Micron’s Xccela Bus [Portfolio]

TORONTO – Micron Technology’s recently launched Xccela Consortium is ostensibly aimed at promoting its high-speed, low signal count octal interface bus and ecosystem, but at least one early member of the group sees as also being necessary for unifying a fragmented market for NOR flash technology that supports the growing market for instant-on applications.

“Serial NOR flash has pretty much diversified over the past decade,” said Mike Chen, GigaDevice Semiconductor’s senior director of technical marketing, in an interview with EE Times. “Everyone has their ideas to and is designing their own product based on their customer needs. Everyone has their own ideas.”

This has led to complicated product lines, Chen said. Based on customer feedback from the field, he said having a standard would make his life much easier. “We see a need in this product line to have some sort of unification,” he said.

Read my full article on EE Times.