As an independent freelance writer, Gary is available for short-term projects and long-term engagements that encompass multiple deliverables. In addition to writing, he can assist with editorial calendar development and project planning to meet the timelines and desired milestones of any client. He has a firm understanding of where his writing fits within the bigger picture—whether it’s to enable a sales team, support a product launch or meet the needs of a marketing automation platform.

Depending on the project, pricing can be done by the word or on an hourly basis, but the preferred structure is to quote a flat project rate as part of a straightforward, yet comprehensive scope of work developed in collaboration with the client.

Gary generally works remotely but can make himself available in-person for Toronto-based clients for meetings or be available on-site at their offices for extended periods of time should the need arise.

Blogging: In addition to his own creative blogging, Gary has ghost-written blogs for corporate clients in the areas of enterprise software, semiconductors, cybersecurity, remote work and sustainable vehicles, particularly electric and autonomous vehicles. As a product manager and social media manager, he has written blogs to promote and support a SaaS-based collaboration service for Ontario researchers and educators. For several years he has managed the blogging program for Supra ITS.

Case Studies: Gary has written many case studies over his career, both as a journalist for IT publications and for corporate clients, generally focused on users deploying and benefitting from enterprise software, security applications, networking gear and data storage systems. Clients include Yahoo! Canada, CMiC, FireMon, Verizon and Trustpilot.

Content Development and Editorial Calendar Planning: In addition to writing in a variety of formats for clients, Gary has assisted in the development of editorial calendars and content based on the client’s needs in alignment with their pressing business goals.

Features and Profiles: Gary has written both short and long profiles of companies and people in the technology space, as well features on technology trends and issues in the areas of semiconductors and computer memory, networking, telecommunications, data backup and storage, security applications, enterprise software, green technology, and research and education.

Newsletters: Over the years, Gary has produced content for both internal employee and external newsletters, including those aimed at customers in the B2B technology space.

News Releases: As senior accountant consultant at a public relations agency, Gary has written hundreds of news releases for clients, generally in B2B and enterprise technology. As a freelancer he has also assisted agencies by writing press releases for their clients as well as his own.

Thought Leadership Articles / eBooks: Gary frequently writes thought leadership articles for a variety of clients for placement in publications by conducting interviews with clients and gathering information from existing content such as academic papers and whitepapers. Examples include ghost-authoring content for IEEE experts in collaboration with the organization’s PR agency of record in the areas of Ethernet and wireless networking, electric vehicles, power systems and batteries. He also served as the ghost writer for the CTO of an up-and-coming cybersecurity vendor (since acquired) to author articles for placement in major technology publications.

Website Content: Whether it is staff biographies, about pages, product showcases or FAQs, Gary has developed and written a broad array of content to support the online presence of technology companies. In addition, he has helped create content in support of company intranets.

Whitepapers and other gated content: Gary has written a number of white papers for corporate technology clients with topics that include online backup services for enterprises customers and encryption management software, sensors for smart electric grids, primer guides for disaster recovery planning, and communications interfaces for smart and autonomous vehicles.