Had Apple opted to exit the microLED market two years earlier, it might have been the death knell of the industry, but a Yole Research analyst who has his pulse on the technology is cautiously optimistic despite the tech giant’s recent pivot.

In an interview with Fierce Electronics, Eric Virey, principal analyst covering displays at Yole, said after investing an estimated $3 billion into microLED development and convincing Osram to spend $1.3 billion of its own money to build a fab so Apple could make its smartwatch, Apple pulled the plug and cancelled the project.

Prior to Apple taking an interest in microLEDs, the technology was barely on anyone’s radar. Apple spent $450 million in 2014 to acquire a startup, which for it wasn’t a lot of money, but for everyone else it was a significant amount of money and put microLEDs on the map.

Read my full story at Fierce Electronics.

Gary Hilson is a freelance writer with a focus on B2B technology, including information technology, cybersecurity, and semiconductors.