Those pesky legacy systems could be costing you a big business deal.
CloudCraze’s recently released 2017 B2B Digital Commerce Imperative Report found that for many B2B brands, legacy commerce systems are proving to be a barrier to digital transformation, preventing organizations from providing the agile, flexible buying experience customers demand.
In fact, the report found that as many as 70 per cent of companies have lost a business deal because of an ordering-specific pain point, and 31 per cent say they’ve missed out on at least $2 million in sales. According to CloudCraze, these numbers reflect an inability to accommodate the complex needs of today’s buyer because as a B2B business, they are relying on outdated commerce systems: More than 65 per cent last updated their systems more than two years ago, before Software-as-Service (SaaS) had matured.