TV Ontario (TVO)’s The Agenda is broadcasting on a new channel.
As part of the publicly-funded education station’s digital transformation, its flagship current affairs program is now available on Twitter, via Periscope, at the same time it airs on television.
TVO’s choice of Twitter was serendipitous in many ways, said John Ferri, TVO’s VP of current affairs and documentaries. The channel had people attending the Online News Association Conference in the fall, as did Twitter. “They were moving in that direction and thought we would be a good partner,” he said. “We thought the alignment was great because Twitter is a platform that resonates with our existing audience and the audience we’d like to reach.”
