The “buy local” mentality is not only benefitting bricks-and-mortar shops in Canada, according to research from PayPal Canada, but e-tailers and their social media marketing departments too.
The digital payments company conducted its study in collaboration with Ipsos ahead of Black Friday and found that three out of four Canadian shoppers plan to buy holiday gifts online from Canadian retailers instead of buying from U.S. or international websites, with 43 per cent of those people planning to buy more gifts from Canadian retailers than they did last year. Millennials, meanwhile, are even more apt to buy online from a domestic e-tail site – 83 per cent, in fact.
So why is it cool to shop online in Canada now?