The trend toward having a Chief Revenue Officer (CRO) is growing, and Waterloo, Ont.-based Sortable has just hired its first by luring a media veteran from Vice Canada.
CROs are essentially responsible for all revenue-generating processes in the organization, said Ryan Fuss, Sortable’s latest employee, and it’s a role that’s become increasingly common in Silicon Valley. Traditionally, revenue generation has been fragmented throughout business units, he said, and there was a need to have a C-level executive overseeing all revenue generation. This includes sales and marketing, and enables a company to fully align to create cohesive plans. “It’s definitely an emerging trend.”
