What started as a means to streamline a company’s business development process with an interactive tool has now become its core business.
Five-year-old New York City-based Outgrow.co was always fielding questions from potential customers about pricing for its web and app development services, so it decided to create an interactive online tool to make it simple for a potential client to discover quickly if they are serious about becoming a paying customer.
In the last year, however, this has become Outgrow.co’s focus, said co-founder Pratham Mittal. “It’s hard to build interactive content today. You need designers.” And this equates to high costs and a great deal of time that many businesses don’t have.