TORONTO — As cars get smarter and demand more memory, many technologies are angling for the driver’s seat, but it’s safe to say NOR flash at least gets to ride shotgun.

As a successor to EEPROM in many applications thanks to its programmability capabilities, NOR flash is finding new opportunities in application areas that need fast, non-volatile memory, including communications, industrial and automotive. The latter, of course, is getting a lot of attention thanks to autonomous vehicle development.

Macronix International, which describes itself as the leading supplier of NOR flash overall, find itself in the third position for automotive. But Anthony Le, senior director of marketing, ecosystem partnership and North America automotive, said the company is confident it will lead that segment in the next two to three years.

Read the full story on EE Times.

Gary Hilson is a freelance writer with a focus on B2B technology, including information technology, cybersecurity, and semiconductors.