Just as Software-as-a-Service (SaaS) has made inroads into retail as a means of shifting IT responsibilities for applications to a third party, a similar model for networking is gaining popularity. The Network-as-a-Service (NaaS) paradigm reflects the reality that deploying a network in a store, regardless of size, adds complexity to IT — both in terms of installation and ongoing management.

Not only does NaaS support scalability and flexibility for businesses prone to seasonal fluctuations, but it also provides a platform to capture customer insights that drive revenue growth.

Read my blog post for Cincinnati Bell Technology Solutions.

Gary Hilson is a freelance writer with a focus on B2B technology, including information technology, cybersecurity, and semiconductors.