There may be a generational divide when it comes to embracing online services for banking and insurance, but for Sun Life, that generational divide is shrinking.
“Everyone is touching a digital channel today,” Cynthia Stark, VP of digital strategy for Sun Life Financial global marketing, tells ITBusiness.ca. “It’s just a degree of comfort and how deep how they will go.”
She would know: Sun Life recently refreshed both its Canadian website and mobile app, and though many customers are only using the company’s online services to review information rather than conduct transactions, it was important that both platforms be able to accommodate as wide a range of users as possible, she says.