Customers sharing data want to know what’s in it for them

December 14, 2016 / Gary Hilson

It’s eleven o’clock. Do you know how your data is being used?

According to research recently released by marketing analytics firm Aimia, the average consumer now realizes their data is valuable to marketers – 42 per now see their data as being highly valuable – but they still don’t understand how it’s being used. Nor do they know how their data is being collected, what is being collected, or how they can maintain control over their personal information.

This insight arrives courtesy of Aimia’s annual Loyalty Lens report, which involved surveying more than 15,000 customers in nine countries in order to predict customer loyalty standards for the year ahead.

University Research Affirms Benefits of Eliminating Information Delays [Portfolio]

November 21, 2016 / Gary Hilson

My latest for EBN Online: A core principle of One Network Enterprises is that reducing information latency – even eliminating it, if possible – is fundamental to how it brings value to its customers, and it now has the science to back it up.

A study recently released by the University of North Texas (UNT) as part of a funded project between the school and the company has demonstrated that One Network Enterprises’ Real Time Value Network for leveraging a new inventory management strategy called the Science of Theoretical Minimums (STM) that minimizes inventory by reducing physical and informational lead times from the customer back through the entire value chain. Read my complete article on EBN Online.

IBM expands cloud services portfolio with DashDB Enterprise massive parallel processing [Portfolio]

July 29, 2015 / Gary Hilson

IBM is putting data warehousing into the cloud. Having formally launched IBM Cloud Data Services earlier this year, the company has been pulling together a broad proud portfolio of services, including the integration of Cloudant, a database-as-a-service provider it acquired in March 2014.

DashDB Enterprise MPP (massive parallel processing), is the first new major product for IBM Cloud Data Services, and uses in-memory technology to speed up analysis. It is a fully managed data warehouse that the company said gives an enterprises a method of analyzing their operations without requiring the resources to running something on-premise; customers can use it to either extend on-premises data warehouses to the cloud or build new, self-service cloud warehousing infrastructure. [Read the full story on IT World Canada]